With the success of fashion brands like Savage X Fenty and Chromat, two industry game-changers, who have proven that diversity sells and is the representation we’ve all been waiting for; why is it that so many others continue to ignore the industry’s diversity problem? As someone who has a growing interest in fashion, its cultural significance and impact, it’s frustrating, despite the various studies that have revealed a brand’s positioning on social and political issues determines the buying-decisions of 57 percent of millennials and Gen Z consumers, fashion giants continue to push discriminatory and insensitive campaigns. Will these designer mavens learn that there are quite a few of us who want and deserve inclusive fashion, or will they continue to ignore fashion’s diversity problem?
These fit! What’s your problem?
Of course, no one can deny the innovative designs developed by global luxury brands like Gucci, Prada, Givenchy, and even Victoria Secret. However, with the recent blackface scandal on the Gucci runway and the backlash Givenchy’s new make-up line received from the beauty community, I can’t help but ask, how innovative can these companies be if they refuse to see the importance of offering inclusive collections?
Although these brands will likely push forward and continue to garner success, we must force them to acknowledge the problems at hand and that their one-size-fits-all mentality isn’t desirable or ethical.
Dressing The Issue!
Nothing revolutionary happens overnight, but if we want to see change, then we have to be the agents of that change. Creating the change that the fashion industry needs is easier than what you’re thinking:
- Promote Diversity: We have to promote the brands that our ignoring the industry’s conventions and actively combating the diversity issues. Share Chromat’s new story, give Fenty beauty a quick Twitter shout-out. Whether you have 2,000 followers, or 20, word of mouth is a great way to spread the word on these inclusive threads.
- Share Your Luxury: Don’t wear that Gucci sweater anymore? Forgot about that Fendi skirt you outgrew? Share your luxury goods, so that those who otherwise couldn’t, can strut their stuff in designer wear. It’s as simple as Googling the closest thrift store!
- Dress For Your Life: No matter what you look like, it’s important to dress for the life you want. No matter what these top brands convey in their skewed advertising or insensitive products, you are worthy! Remember that style is more than just a collection of expensive outfits. Combat the industry lack of diversity by remaining resilient and dressing for a life, many luxury brands refuse to acknowledge can be yours.
Yes, it’s discouraging. Why is it 2019 and we still have to not only explain but continually emphasize why representation is important for every industry? Though a few have now stepped forward with diversity and inclusion initiatives, we must continue to call insensitive brands out. Now is the time for all of us to come together to ensure the needed changes are made to an industry which hasn’t ever been a one-size-fits-all community.